How To Network
Your pocket is filled with business cards, which, at the moment, seem to be excessively weighing you down. You’re still trying to figure out how you got your name tag to stick to your blazer considering how sweaty your hands are. You’d like to adjust it for the seventh time, but something tells you it will never feel quite straight. A room packed full of intimidation stands before you in their best business-casual attire, none of which you have ever spoken to before. Your mom would say, “Just be yourself and start talking to people,” but that is much easier to do in front of a mirror or driving by yourself in the car than in front of a new potential employer. There is an aura in this room that your mother would never understand, and a level of urgency that you yourself don’t even understand.
Networking. To some, it’s a wonder that it isn’t a four-letter word. It is evident in the current professional environment that networking is an important tool for advancement and success, but for the inexperienced, it is still one of the most disheartening experiences in a professional career. When you are attending a networking event, there are a few things to keep in mind:
Keep Rational Expectations.
The movies will show business professionals “working the room” with an almost arrogant level of confidence. Not only is this unrealistic, but trying to meet everyone in the room is not a productive way to network in a large environment. Don’t put pressure on yourself to connect with 20-30 people in a single event; one quality conversation is much more beneficial than 50 superficial ones.
To put it bluntly, it is intimidating to introduce yourself to someone new in a professional atmosphere. When introducing yourself to a new contact, try and put yourself in a position to be introduced by another professional colleague whenever possible. Having another professional make your introduction puts you in a better light than walking up and introducing yourself.
Need help crafting the perfect business card? Click here to for a list of tips MN DEED recommends to make a great first impression.
Remember: Practice Makes Perfect.
The more often you participate in networking events, the easier it gets. Attending one networking event successfully can seem fulfilling at the moment, but making it the only one you attend all year will erase any headway you make. Practice with co-workers around the office to make yourself more comfortable with starting and engaging in conversations in a networking environment and attend as many relevant networking events as you can.
Plan Some Icebreakers Ahead of Time.
Do your homework before you attend an event. If you can, find out who will be at the event and look them up on facebook or LinkedIn. Think of topics and talking points based off things that nearly everyone has in common, like travel or food. These may seem superficial at first, but are better icebreakers than constant business talk, especially among new contacts.
Practice Empathetic Listening & Personal Stories
It may not seem like it, but these two skills go hand in hand. They also take different skill sets to master; introverts excel in listening situations while extroverts are best at making themselves stick out from the crowd. Be interested and interesting. Knowing where you fall in this category is crucial to preparing yourself accordingly.Too much of either can seem ingenuine when carrying on a conversation with someone new.
When a new potential contact is speaking, put yourself in their shoes and listen attentively. When you ask questions, listen closely to understand and respond with the intent to establish a connection. When given the opportunity, share an interesting, short, and relevant story about yourself to not only establish a connection but to make yourself memorable in the eyes of your connection. If you receive a business card, take notes on your interactions on the back about the person you met. This will make your follow-up more personal and memorable.
Put In The Time.
Staying in contact with your new connections is a crucial point in networking. As Adam Rifkin, entrepreneur and Fortune magazine’s best networker in Silicon Valley in 2011 says, “Most people try to escalate relationships too quickly. Trust is built over time.” Once you have made a connection with someone, start slowly to build a lasting professional relationship.
Follow-ups are important, whether it be via email, text, phone calls, or small favors. If you don’t hear back from a follow-up, try again once or twice, but don’t bombard your contact. Rifkin implements something called five-minute favors – something selfless done for another person that takes under five minutes, such as an introduction, a reference, feedback, or interaction on social media.
Think about your strengths and weaknesses when it comes to networking and make a list of the areas where you need to improve. Taking a few of these tips to heart will develop your networking skills and make you more confident at your next event. So, dust off your business cards, iron your best blazer and get yourself excited about networking – after all, it doesn’t have to be a frightening experience.
Local Networking Groups
Young Professionals Groups:
- NEXT – St. Cloud St. Cloud Area Chamber of Commerce Young Professionals Group. www.StCloudAreaChamber.com
- Young Professionals’ Organization (YPO) St. Cloud Downtown Council. www.stclouddowntown.com/pages/YoungProfessionals
- St. Cloud Young Professionals Group Accountants, Lawyers, Bankers & Financial Service Providers.
Contact Jon Latcham, Schlenner Wenner & Co. (320) 251-0286
- Business Women of Central Minnesota www.businesswomenofcentralmn.org
- American Advertising Foundation of Central Minnesota
- Benton County Agricultural Society
- Central Minnesota Society for Human Resource Management (CMSHRM)
- Forum of Executive Women
- St. Cloud Entrepreneur and Leadership Network
- Business Women of Central Minnesota
- Next Monday
- Central MN Job Transitions www.jobtransitions.org
- Career Center, St. Cloud State University www.stcloudstate.edu/careercenter/career-prep/networking.aspx
- Volunteering is also a great way to network! Visit JobSpot’s Volunteerism page to learn about exciting volunteer opportunities in the Greater St. Cloud Area and find out how get involved!
Additional Networking Information
Provided by St. Cloud State University Career Center.
Click on either thumbnail to access the Career Center video library